In-verse

In-verse empowers artists to transform creativity into sustainable careers. Join us in fostering innovation and artistic expression!

Theme: Art Entrepreneurship

2024-2025

About Us

Entrepreneurship Cell IIT Madras (E-Cell IITM) is one of the most successful student-run, non-profit organizations, positioned at the heart of India's startup ecosystem. Since 1988, we have been the driving force behind India’s startup boom, enabling students to turn ideas into groundbreaking ventures, becoming the first to host an ISO certified E-Summit in the country.

We are dedicated to nurture a culture of entrepreneurship that extends beyond the creation of startups. We empower young minds to drive innovation and address societal needs through our initiatives such as hackathons, mentorship programs, bootcamps, workshops, startup series, intern fairs, business planning competition, and social campaigns.

Our vision is to inspire young minds to embrace entrepreneurship and drive India's socio-economic growth.

E-Cell IIT Madras is delighted to launch its social campaign for the year 2024-25, In-verse. This campaign aims to empower the creative art sector and elevate the arts in a competitive landscape. We envision a future where innovation and artistic expression thrive side by side, fostering a vibrant ecosystem for artists to transform their ideas into sustainable ventures. We dream of a future where artists are empowered to pursue their passions as sustainable careers.

Vision

Empower artists to digital platforms for business growth.

Inspire and empower artists through mass media.

Bridging the gap between art startups, investors and VC's.

Inspiring young artists to explore career paths in the arts industry.

Empowering artists with the skills, tools, and resources to succeed as independent entrepreneurs.

Relevance and Importance

In today’s fast-paced world, many individuals are stepping away from their artistic passions and settling for lifestyles that don’t align with their true interests. This shift is frequently driven by factors such as a lack of knowledge about how to turn art into a career, financial instability, and the societal pressure to choose more secure career paths. As a result, many talented individuals abandon their dreams in favor of more secure but unfulfilling options.

Art Entrepreneurship shows that art can be more than just a passion—it can be a sustainable career by providing the right tools, mentorship, and business insights. This allows artists to pursue their passion while making a living, proving that art and entrepreneurship can coexist successfully.

Why In-verse

In today's society, the value of art and the lives of artists are often overlooked. By integrating entrepreneurship with art, we empower artists to enhance their livelihoods and gain the recognition they deserve. This approach enables them to transform their passion into sustainable careers, paving the way for financial stability and broader opportunities, all while preserving the beauty of art.

01

Many artists, particularly from marginalized communities, struggle with digital literacy and lack the resources to effectively navigate online platforms.

02

There is a pressing need to cultivate an entrepreneurial mindset among artists, fostering economic growth and inspiring social change, while also enhancing their personal fulfillment and well-being.

03

Societal pressures often push individuals toward more traditional career paths, limiting their ability to pursue their artistic passions. We aim to help them realize that art can be a viable career when paired with entrepreneurship.

Art is more than just creativity; it is a career path, a passion, and a profound form of expression. This campaign celebrates the diverse roles art can play in our lives.

Initiatives

Crafts to Cart

To help artists who are unfamiliar with online selling platforms, thrive in the digital age by providing comprehensive training in digital marketing, online selling platforms, and branding. We aim to equip artists with the skills necessary to navigate the online marketplace effectively. This will enable them to showcase their art products to a wider audience, establish a strong online presence, and drive increased sales.

Kala Safari

This initiative aims to inspire and educate young students about the potential career paths within the arts and crafts industry. By visiting a specialized art and crafts market, students will have the opportunity to interact with artists, learn about entrepreneurial aspects of the field, and explore the diverse range of art forms available.

Corporate Canvas Auction

A unique initiative that combines art, education, and corporate responsibility. Participants creatively represent companies and their values through artwork, which is then auctioned. This initiative fosters creativity, community engagement, and awareness of sustainable business practices, while providing a platform for artists to showcase their work and explore entrepreneurial opportunities.

In for Impact

This initiative connects art startups with investors to foster innovation in the creative sector. Through two rounds of shortlisting, we evaluate submissions on creativity and feasibility, providing valuable feedback for final presentations. Selected startups pitch directly to a panel of VCs, aiming to secure funding and nurture artistic entrepreneurship. Our initiative bridges the gap between visionaries and financial backers, creating significant social and economic impact.

Alchemy

To inspire and guide aspiring artists on their creative journey. Through a podcast series featuring interviews with successful creatives, we aim to provide valuable insights and motivation. With millions in the arts, many go unnoticed, but through this initiative, young minds can learn what it takes to succeed. By gaining insights from seasoned artists through podcasts, they can refine their path and thrive. Alchemy empowers the next generation of artists to realize their full potential and thrive in the world of art.

Art Expo

To foster a thriving ecosystem for artists and creative professionals by providing a platform for artists to showcase their work. We aim to empower them to pursue their artistic passions as sustainable careers. The expo will feature a curated selection of artworks from emerging and established artists, as well as networking opportunities to equip artists with the knowledge and skills necessary to navigate the evolving landscape of the art market.